Selling mattresses might not sound like the flashiest business—but it’s a surprisingly profitable and stable one, especially as more consumers prioritize sleep quality and shop online. Whether you're starting a side hustle, launching a retail store, or becoming an independent seller, learning how to sell mattresses effectively can unlock serious income potential.
This guide walks you through everything you need to know—from understanding the market to marketing strategies, sales platforms, and customer service tips.
The global mattress market is booming. In 2022 alone, it was valued at over $50 billion and is projected to grow steadily through the next decade. What’s driving the demand?
With low overhead and high margins (especially in resale or liquidation), mattresses offer a unique mix of profitability and accessibility.
Not all mattresses are created equal—or meant for the same audience. Start by identifying your market and choosing your product focus:
Niche down by identifying your audience. Are you targeting:
Knowing your buyer helps you source the right inventory and craft targeted messaging.
There are several ways to get into the mattress business. Your choice depends on your budget, goals, and preferred work style.
Platforms like Shopify, WooCommerce, or BigCommerce make it easy to set up an online storefront. You’ll need a fulfillment plan (dropshipping or warehousing), a domain name, and a marketing strategy.
Use platforms like:
These options offer instant access to buyers and minimal startup costs.
If you prefer face-to-face selling and have capital to invest, a physical space can work well—especially in high-traffic areas or cities underserved by major mattress retailers.
Good inventory is essential to gaining trust and driving repeat business. Here are a few ways to source mattresses:
Always verify the condition, warranty status, and legality of resale in your state (some states regulate the resale of used or returned mattresses).
Today’s buyers research before they buy—especially for something as personal as a mattress. Here’s how to build trust and visibility:
Include high-quality images, product specs, pricing, reviews, and a FAQ section. Use platforms like Squarespace or Wix if you need something quick and affordable.
Use keywords like:
Create blog content, FAQs, and product guides using tools like Ubersuggest or Ahrefs.
Set up a free Google Business Profile so buyers can find you in local search. Add photos, business hours, reviews, and pickup or delivery options.
Even the best mattress won’t sell itself. Here are some proven strategies to drive sales:
Post behind-the-scenes content, customer reviews, tips for better sleep, and product demos on Instagram, TikTok, or Facebook.
Use targeted Facebook or Google Ads to reach buyers in your area with mattress-related keywords.
Use platforms like Klaviyo or Mailchimp to nurture leads and upsell bundle deals (like pillows or bed frames).
Partner with real estate agents, college housing coordinators, or apartment complexes. Run local giveaways or “free delivery weekend” campaigns to drive buzz.
Mattresses are high-consideration purchases. Trust and service matter.
Use tools like Canva or Visme to create professional-looking brochures or social graphics to support your sales.
Once you’re consistently selling, it’s time to track and optimize.
Growth often comes from improving your efficiency and reinvesting profits wisely.
Whether you’re flipping returns, running an online storefront, or opening a local showroom, learning how to sell mattresses can lead to a flexible and rewarding business. The sleep industry is only growing, and with the right tools and mindset, there's room for anyone to thrive.
Take the time to learn your market, treat customers well, and optimize your operations—and the rest will follow.
